Guest Post. The Power of Time Perception: Control the Speed of Time to Make Every Second Count. Jean Paul Zogby.  

I have started to read this fantastic book by Jean Paul Zogby,  and it is full of fascinating facts. 

Genre : Non Fiction 

Publisher : Time Lighthouse Press 

Blurb :

Do you feel that time is flying as you grow older?

Want to learn the secret of how to slow it down?

Now you can! With access to in-depth research, you can learn how to extend the good times and fast forward through the bad ones with The Power of Time Perception.

Inside the pages of this amazingly insightful book, you will learn how we think about time, the factors influencing our time experiences, and how YOU can make every second count.
The Book covers things like:

•  How our brains perceive reality?

•  What makes time speed up or slow down?

•  How our personality traits influence our time experience?

•  How emotions affect the speed of time in our mind?

•  Ways to slow down time in our life

•  And much more…

Are you ready to live the longest year of your life?

This is one book that has all the answers.

Get your copy today! Every Second Counts!

Available at and 

Author Website 

Time: More Precious than Gold
What comes to mind when we think about time? Why time is so precious and why do we seek ways to ‘make the most of it’? 

Let us go back to 4,000 BC in ancient China where the first clocks were invented. To demonstrate the idea of time to temple students, Chinese priests used to dangle a rope from the temple ceiling with knots representing the hours. They would light it with a flame from the bottom so that it burnt evenly, indicating the passage of time. Many temples burnt down in those days. The priests were obviously not too happy about that until someone invented a clock made of water buckets. It worked by punching holes in a large bucket full of water, with markings representing the hours, to allow water to flow at a constant rate. The temple students would then measure time by how fast the bucket drained. It was much better than burning ropes for sure, but more importantly, it taught the students that once time was gone, it could never be recovered. 

Of course, with the advancement of technology, no one uses water clocks anymore. But the fact that time is so limited remains ever true. Time is our most precious possession because, as with the burning rope or water clock, once it is consumed it cannot be replenished. We have a limited amount of it and it will eventually run out, no matter how much we hate to admit it. While you can always work more hours to earn more money, you cannot do anything to gain more time. Time can only be lost, and lost in a variety of ways, but can never be regained. It is such a slippery resource that is only visible when it passes and only valued when it is gone. Unlike money that can be saved in a bank, or gold that be hidden in a treasure box, time cannot be saved. We have no choice but to spend every moment of it; and every moment that is spent is a moment that is gone forever. 

Given that time is more precious than money, it seems entirely irrational that many of us are more willing to spend our time in making more money, but are reluctant to spend more money in enjoying our time. We look for the best bargains and think twice before spending our money ‘wisely’, but often fail to do the same with time. ‘Wasting’ a couple of hours is not as bad as losing a couple of hundred dollars from our wallet, even though in reality, time is far more precious than money. We all have that tendency to spend time as if it costs us nothing and it gets worse when you consider that time has an additional ‘opportunity cost’ attached to it. You can divide your money and spend it on various things, like clothes, a new car, or a fancy dinner, but you can only spend your time on one thing at a time. When you spend time on a certain activity, you effectively give up the opportunity to spend it on other things for the activity you chose. Any benefit that might have been derived, had you chosen to do any of those other things, would be lost forever.

In my new book ‘The Power of Time Perception”, I cover how our brains perceive time, why it speeds up as we grow older, the various factors that affect the speed of time in our minds, and ways to slow it down so as to make the most of it.

‘The Power of Time Perception: Control the Speed of Time to Make Every Second Count’ is now available for pre-order on Amazon.


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